Blue is a basic (and classic) tone of the male wardrobe. However, fashion has surprised us yet another season with new ranges and much more vibrant tones. It is this blue, so crystalline and heavenly in origin, so charismatic and flattering, that shares the limelight with new angles, modified by the most intuitive creators that blend it with Klein or indigo hues, or cobalt pigments, creating a new category of the color. Just as seen in our latest collection; blazers, trousers, shirts and footwear create a broad spectrum of new blues. They all coordinate in unison with the blues that set the tone for the new season.

Red – Moscow´s Red Square: one of the squares in the world surrounded by three essential trips: St. Basil’s Cathedral, the Kremlin Wall and Lenin’s Tomb.

Blue – The Great Blue Hole (Belize). A key place on the planet. Located off the coast of the island of Belize, its indigo blue contrasts with the turquoise that surrounds it. A microcosm that is home to countless and odd marine species.

Yellow – Unknown Hotelito (Mexico). A place that has managed, with the passing of time, to preserve itself intact. Privacy, luxury and peace are the concepts that best describe this unique space.

Green – Kensington gardens (London). Also known as the royal gardens of London, are located within Hyde Park, on the west side, beyond the lake that separates them: the Serpentine. Over 111 acres for enjoying luscious green scenery and the ideal spot for a romantic or family picnic.

Black&White – New York neighborhoods. Soho, Chelsea, Brooklyn, Greenwich Village … They all depict the perfect combination of the neutral duo par excellence of black&White in contrast with other colors, like the lawn green of the parks and vines or the cherry red that stains most of their facades. A symphony of colors that make the Big Apple one of the most beautiful and unique cities on the planet.

When the occasion is laid-back and the dress code is more relaxed, many men go for five-pocket trousers as the leading garment. It´s an essential that is repeated every season but which, this time, reaches maximum temperature levels due to the intensity of the vibrant tones that star in a new color palette. Their fine and soft cotton finish give them just the right touch of informality and makes them the best alternative for the more casual look. Perfect with an Oxford collared shirt, whether plain or printed, and a pair of Kiowas.

The style of clothing worn by the stars of this new version of F. Scott Fitzgerald´s novel has become a trending topic in men’s fashion. The Brooks Brothers, along with Catherine Martin, are the winners of two Oscars for the wardrobes on Moulin Rouge and Australia, as the people responsible for the designs that Leonardo Di Caprio and Tobey Maguire wear with a flawless savoir faire. The same can be said of Robert Redford and Bruce Dern in their day. Refined aesthetics, soft colors and natural fabrics shape the three-piece suits. Blazers with ties, very sophisticated tuxedos with their matching bow, brogue shoes, and preferably blue shirts. An aesthetic that recreates the luxury and parties of the New York society of the time and that, as with other films, has transcended from the big screen to the streets thanks to the talent, ingenuity and the sharp eye of brands such as ours that have managed to capture a part of that style in some of the spring collection pieces.

Strong colors in intense shades stain most wardrobes this season. And contemporary art is one of the sources behind this trend. Some experts envisage in this fusion a means of cohesion for the development of new scenarios of seduction, but also of sales. Many are the brands and designers that have found in the work of expressionists and abstract artists like Basquiat, Damien Hirst, or the rebellious Sarah Lucas, the inspiration to create new garments. A technicolor trend that in Massimo Dutti collections is transformed into graphic prints and intense and vibrant palettes that revitalize the until now predominantly sober male wardrobe.

Don´t miss… ‘Hyperrealism 1967-2012′

The exhibition on display now at the Thyssen-Bornemisza Museum presents, for the first time, a genealogy of Hyperrealism from the great first generation American masters to their continuity in Europe and the impact on painters of later generations. A movement close to photography and pop that is not only still active but attracts a mass audience. Coming from various museums and private collections, this retrospective brings together 66 works by three generations of artists.

Exhibition in the Thyssen Bornemisza Museum.

Until 9th June 2013

essentials in any wardrobe that prides itself on being cool. The slogan: Color, color… Pantones ranging from the most natural sand colors to ultra vitaminized tones that energize the more relaxed wardrobes. An injection of joy and optimism in two key pieces of the casual fashion designs that are equally as effective during the day as well as the night dress code.