This gathering fused a culinary experience with artistic happenings through gastronomy, bringing contemporary design and aesthetics closer to the guests.

THE
SET UP

Aimed to foster interaction among attendees, using food as a social catalyst. The experience culminated in a tour through the gallery’s rooms, mimicking a visit to an art exhibition.

Inspired by the traditional Japanese architecture and minimalist elegance reflected in AD’s stand design for ARCO, the event embraced paper—one of the most versatile and traditional Japanese materials—as the core artistic element of the evening.

Guests enjoyed an artistic culinary concept influenced by Japanese art movements, where each dish told its own story through distinctive flavors and aromas.

GOURMET
EXPERIENCE

Tiberi Club, a creative studio that celebrates the act of eating, was responsible for the artistic presentation of the dishes. Their projects focus on the sensory and anthropological aspects of food, crafting transformative experiences through food design, event production, and artistic direction.

The salesroom was transformed into an edible exhibition, featuring low paper-covered pedestals displaying amuse-bouche as if they were miniature art pieces. With initiatives like this, Massimo Dutti reaffirms its strong commitment to supporting contemporary art, both inside and outside its physical stores. Following the success of ARCOmadrid 2025, the brand continues its Art in Progress project in some of its most iconic flagship stores.

A special occasion to exchange ideas, highlight new projects, continue shaping culture, and celebrate with some of today’s most inspiring artistic talent. An intimate moment surrounded by individuals who redefine contemporary art through their vision and work.

PEOPLE