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ArtInProgress

Antonia Ferrer x Massimo Dutti

Massimo Dutti’s ArtInProgress project was created to promote the creativity of contemporary artists from around the world. The latest collaboration has been with Antonia Ferrer at the Alicante store— a space whose interior design enhances the brand’s updated image.

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ALICANTE STORE

Massimo Dutti’s store in Alicante embraces the new interior design concept, where light and natural materials like wood play a key role.

Massimo Dutti’s new store concept is designed around the experience the brand wants to offer and share. With larger spaces and an innovative design, these stores are primarily experiential, creating an emotional connection with customers through distinctive elements that reflect the essence of the brand.

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Antonia Ferrer

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Antonia Ferrer

The spaces have been conceived with the aim of maximizing product visibility and highlighting its relevance.

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ALICANTE

Antonia Ferrer’s philosophy focuses on simplicity, reducing her work to the most essential elements. Her paintings blur the line between sculpture and painting, using primitive materials and gestural techniques to create textured surfaces that explore the interaction between light, shadow, and color.Her approach is deeply minimalist: she first builds a textured base before applying a wash of color to see how it interacts with the surface. This process, reminiscent of the ebb and flow of nature, reflects her deep connection with the sea, which serves as a constant inspiration in her work.
Antonia Ferrer’s work is represented by Galería Alzueta, one of the most prestigious galleries based in Barcelona and Madrid.

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Antonia Ferrer