MASSIMO DUTTI
& AD
& OOAA arquitectura
One year later and concurrent with the ARCO Contemporary Art Fair, Massimo Dutti, in partnership with AD, the prestigious Spanish decor magazine, has invited the participation of the distinguished architecture studio, OOAA Architecture, bringing works from artist, Antonia Ferrer, of the Alzueta Gallery, to the shop window displays of his store on 48 Serrano Street in Madrid.
MD
AD
OOAA
This project, which brings together three big names in design such as AD Magazine, the international fashion brand, Massimo Dutti, and OOAA Architectural Studio, aims to reinforce the artistic affinity between these brands, by contextualising new trends and making them available to the public all while the city hosts one of its most prestigious events.
MD
AD
OOAA
AD Spain is a publication with unique content, and a significant connection to contemporary art that cultivates emerging artists. OOAA Architecture, for their part, is an architectural studio founded in 2011 and directed by the architect, Iker Ochotorena, who pursues a timeless and uncomplicated architectural style by optimizing both natural and economic resources.
MD
AD
OOAA
The window displays in Massimo Dutti’s store house a selection of pieces by Antonia Ferrer — an artist who connects the roots of tradition through the simplicity of her work. The overall results display an approach that creates a tranquil atmosphere through warm, serene architecture, where light rests and emotions awaken.
