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In Store

Art Installation

On the occasion of Valentine’s Day and in response to a growing trend to offer a playful and interactive shopping experience, Massimo Dutti surprises with a new ephemeral architecture project in a selection of its shops.

Art Installation

february, 14th

MADRID
Serrano, 48

The word Love in XXL size is the central axis of the latest ephemeral installation created by Massimo Dutti to celebrate Valentine’s Day.

Art Installation

february, 14th

MÁLAGA
Marqués de Larios, 9

The unusual and organic installation of the word Love in the center of the shop integrates naturally into the space.

Art Installation

february, 14th

BARCELONA
Portal de L’Àngel, 34–36

Fashion falls in love with art and Massimo Dutti dedicates a space in its Barcelona shop to an unprecedented artistic installation.

Art Installation

february, 14th

VALENCIA
Colón 66-68

The installation in one of Massimo Dutti’s most technologically advanced shops occupies a central, prominent space in the Women’s section.

Art Installation

february, 14th

LISBOA
Avda. da Liberdade 193

The contrast between the avant-garde that the installation brings and the regal character of the Lisbon shop will surprise those who visit it these days.

Art Installation

february, 14th

A CORUÑA
Juan de Vega 3–5

Art finds its space in A Coruña thanks to Massimo Dutti, which has converted part of its shop space into a temporary art gallery.