Once again, the Massimo Dutti fashion show has become a meeting point for specialized press and recognized influencers such as Eleonora Carisi, Paolo Stella, Mathew Zorpas or Asians Gofrey Gao or Ning Chang. They all wore representative pieces of the new AW2018 collection, already available in stores.
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The catwalk show for Massimo Dutti’s new Limited Edition Men AW2019 collection has a geography with a discreet, exquisite aesthetic. On the one hand, a reinterpretation of the canons dictated by tailoring, while also taking from the key looks of the most effortless avant-garde urban style.
The time had come… and the backstage area turned into the prelude to a show in which trends expressed themselves through a clear aesthetic narrative inspired by art, architecture, and nature. Top casting to present looks that once again placed the brand at the top of the list of international fashion brands with the most reach.
With a call to transform the season’s looks, Massimo Dutti creates a dramatic effect and turns daily wear details into something extraordinary.
Massimo Dutti surprised its guests once again with a unique fashion and technology event. The Bund -an old industrial zone in the centre of Shanghai converted into an artistic avant-garde area- was the chosen setting to present the collection ‘The Art of Reflections’.