Massimo Dutti inaugurates a new shop in Cannes with which it consolidates a new concept of interior design, much more refined, in which light and natural materials play a fundamental role.

Under the premise of making the product the main protagonist, new forms of display arise. As a result of the need to display the product hanging, a new idea of a commercial showroom was created. 
This increases the capacity and gives rise to a less compartmentalised aesthetic. The whole space follows the concept of interior design linked to the essence of the brand, where all the details are aligned to consolidate its own identity and lifestyle. The architecture of the shop itself creates the furniture and defines the corners. Solid wood, natural stone and whitewashing are part of the essence of the brand.