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CHELSEA BLOOM
LONDON 025

In Store, Issue 152

Celebrating 20 years of floral artistry, the 2025 theme for Chelsea in Bloom is Flowers in Fashion, paying homage to Chelsea’s legacy as a fashion style icon.

FLOWERS BY BORNAY X
MASSIMO DUTTI

( 01 )

MASSIMO DUTTI
CHELSEA BLOOM, LONDON

CHELSEA IN BLOOM CHELSEA IN BLOOM CHELSEA IN BLOOM

( 03 )
MASSIMO DUTTI
CHELSEA BLOOM, LONDON

Known as the “El Bulli of flowers,” Flowers by Bornay explores concepts of beauty and floral creation, transforming textures, formulas, and colors into magical compositions.

MAKING OFF
@FLOWERS BY BORNAY