CHELSEA BLOOM
LONDON 025
In Store, Issue 152
Celebrating 20 years of floral artistry, the 2025 theme for Chelsea in Bloom is Flowers in Fashion, paying homage to Chelsea’s legacy as a fashion style icon.
FLOWERS BY BORNAY X
MASSIMO DUTTI
( 01 )
MASSIMO DUTTI
CHELSEA BLOOM, LONDON
CHELSEA IN BLOOM CHELSEA IN BLOOM CHELSEA IN BLOOM



( 03 )
MASSIMO DUTTI
CHELSEA BLOOM, LONDON
Known as the “El Bulli of flowers,” Flowers by Bornay explores concepts of beauty and floral creation, transforming textures, formulas, and colors into magical compositions.







MAKING OFF
@FLOWERS BY BORNAY
