Chelsea in Bloom. Floral Feasts

20 – 26 May 24

The Chelsea in Bloom floral art festival is back, transforming the streets of Chelsea, London, with stunning displays of fresh flowers. This year’s theme, “Floral Feasts”, celebrates the two things Chelsea is famous for: its botanical heritage and its wonderful food. Massimo Dutti’s unique interpretation will be on display at its shop at 19-21 King’s Road, until 26 May.

Chelsea in Bloom. Floral Feasts

20 – 26 May 24

The Chelsea Flower Show has been organised by the Royal Horticultural Society of Great Britain every May since 1913 and has become the quintessential spring social event in London. It takes place in the gardens of the Royal Hospital Chelsea, a 17th century building that also hosts a British artisan fair and a pop up by The Dorchester, one of London’s chicest hotels and a British institution when it comes to tea time, for the ultimate afternoon tea. Massimo Dutti’s