The brand relaunches its flagship store in Dubai, at Mall of the Emirates, presenting for the first time its new interior design proposal in the store’s almost 1.000 m2 in one floor.
WOMEN
Massimo Dutti will offer in one floor to the Women, Men collections and Personal Tailoring service, the brand’s personalised range of tailoring that has been its signature for more than a decade. the new Men and Women areas, aesthetically aligned but with their own identity expressed through the personalisation of certain finishes and textures such as colour, light, painted paper and furniture.
MEN
The new interior design concept at Massimo Dutti expresses the brand’s natural evolution from its purest origins, reflecting the brand’s level of excellence, not only when customers buy the collections, but in the experience of visiting the store itself. A store concept that is much more about lifestyle that offers a more enticing setting thanks to the use of warm, high-quality materials.
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The new Mall of Emirates store, Massimo Dutti offers a new customization service The Custom Experience that allows embroidering initials in three pieces – shirts, interiors of blazers and – from the Men & Women collections. An exclusive experience that the client will be able to live live since the firm has placed an embroidery machine in an old office furniture.
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PERSONAL TAILORING
The new store is in line with the Inditex Group’s most advanced approach to eco-efficience so as new purchasing experiences based on innovation and adaptation to customers’ new needs. The new Dubai store unites the characteristic excellence of the personalised attention the staff offers with some of the most innovative retail technology.
Massimo Dutti
Mall of Emirates
Sheikh Zayed Rd – Dubai
www.massimodutti.com
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