Massimo Dutti is celebrating the opening of its flagship store in Mexico City, where the word ‘experience’ takes on a special importance. Standing on the Avenida Presidente Masaryk, renowned for its particular atmosphere of fashion and luxury, the new shop was designed in collaboration with the architect Javier Sordo Madaleno. The new space is an epitome of avant-garde linked to the essence and the natural progression that the brand has enjoyed in the last decade.

Mexico
Calling

The facade is a block of geometric panels lit up with coloured lights and large rectangular windows with views from the inside.

The new Massimo Dutti flagship store with a sales area of 1,000 m2, contains the Women, Men and Personal Tailoring, collections, as well as the Limited Edition, all presented in its new boutique concept.

A rooftop culminates the architecture and accompanies the shopping experience in the five senses of Massimo Dutti.