Feel is a distinctive and exclusive programme that goes beyond the mere transactional and aims to change the brand/customer relationships through new bonds that connect with emotions. To this end, the project offers experiences that will help the brand become more relevant to its customers while also projecting its core values by giving priority to courteous, respectful and effective service. The advantages offered by belonging to Feel go beyond discounts and include both inspiring experiences and events as well as priority in the pre-sales of special collections.

Feel is a loyalty programme launched in Spain in November 2019, with plans to expand into other markets and increase its benefits soon.