For another season, to join in the different initiatives that take place in Florence during the days of the Pitti Uomo trade show, Massimo Dutti transformed the window displays of its Florence store with an ephemeral scene inspired by nature.
Titled ‘The Roots’, the window displays on Via Roma 5 have become small natural corners where the most iconic pieces from the latest collection will shine with their own light.
During the latest edition of the Pitti Uomo trade show, the most internationally renowned event in men’s fashion and accessories, Massimo Dutti’s window displays revealed the importance of nature through authentic materials like clay, soil, and wood.
