THE CAMPAIGN

Embracing the future of both technology and values, our Pride campaign ventures into a realm where creativity soars alongside equality. Like technology, Pride represents the future – a journey of innovation and inclusivity. Through 3D artistry, we elevate the celebration of love and diversity, paving the way for experiences that transcend boundaries.

The concept:

3D modelled fabrics in various shades of the rainbow, symbolising unity, joy and the complexities of freedom. This dynamic piece portrays both the euphoria and challenges people face, evoking a sense of empowerment between tranquillity and peace.

A project by Massimo Dutti in collaboration with
ECHO© studio & Alba de la Fuente