IN STORE
MASSIMO DUTTI
ARCO 23
Massimo Dutti’s shop windows are filled with art with a staging inspired by Mediterranean culture and lifestyle, closely related to nature and outdoor life, and where light plays an essential role.
Ceramics by Eloi Bonadona
ARCO
MADRID 2023
The entire intervention in the shop windows of the Madrid shop exudes a refined and contemporary style where light plays a fundamental role. And this characteristic luminosity of the Mediterranean coast has been made possible thanks to the installation of RGB screens, a system of colour composition based on the addition of the primary colours of the light.
Ceramics by Eloi Bonadona
ARCO 23
WOMEN COLLECTION
Pure materials, natural textures, neutral tones and earthy elements that evoke the Mare Nostrum and all its connotations, such as the light of dawn recreated through the large RGB screens.
IN STORE
MASSIMO DUTTI
ARCO 23
Ceramics by Eloi Bonadona
The objective of this action that unites great names such as AD magazine and the international fashion firm Massimo Dutti is to reinforce their artistic affinity through a project that has counted on the collaboration of a recognised team of artists such as Casa Antillon and the firm’s internal team of Architecture, Visual Merchandising and Window Display.
IN STORE
MASSIMO DUTTI
ARCO 23
ARCO 23
MEN COLLECTION
The installation in the shop windows of the Men collection is an exercise in fusion between the imaginary of a Mediterranean sunset through the large screens installed for the occasion and a simple, warm and welcoming atmosphere where the light rests and emotions awaken.