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Art direction and Model – Olja Ryzevski – @oljaryz
Photography: Mauricio F. Corridan @mfcorridan

Photographer and artist Olja Ryzevski presents, complete with a unique story she photographed especially, the exclusive INITIALS service. An à la carte service that the brand has extended to its collection of bags.

Initials Project. By Olja Ryzev

INITIALS. THE PROJECT

By Olja Ryzevski

Olja Ryzevski was born in Siberia and, although she spent part of her childhood in Crimea. After graduating in economics, she moved to Berlin where she finished her second degree in Photography. She is currently based in Amsterdam. This first creative adventure between the artist and Massimo Dutti reflects the exclusive nature of the INITIALS service. An à la carte service with three different personalisation options.

Olja Ryzevski was born in Siberia and, although she spent part of her childhood in Crimea. After graduating in economics, she moved to Berlin where she finished her second degree in Photography. She is currently based in Amsterdam. This first creative adventure between the artist and Massimo Dutti reflects the exclusive nature of the INITIALS service. An à la carte service with three different personalisation options.

Initials Project. By Olja Ryzev
Initials Project. By Olja Ryzev

The creativity of an artist like Olja, in combination with an exclusive product like INITIALS, provides a clear insight into Massimo Dutti’s links to the contemporary art world.

Initials Project. By Olja Ryzev
Initials Project. By Olja Ryzev

INITIALS. THE PROJECT

By Olja Ryzevski

This personalised and exclusive service will be available for Feel programm members and online through massimodutti.com. A new personalised creation experience that will allow you to discover the sophistication and artistic detail inherent to the calligraphy tradition.

This personalised and exclusive service will be available for Feel programm members and online through massimodutti.com. A new personalised creation experience that will allow you to discover the sophistication and artistic detail inherent to the calligraphy tradition.

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