Paper | Massimo Dutti Paper | Massimo Dutti Paper | Massimo Dutti

GUEST EDITOR:
JOHANNES HUEBL

@johanneshuebl

Coinciding with the presentation of Massimo Dutti’s new customisation service, long-time brand ambassador Johannes Huebl stars in a story that reflects the exclusivity of a service that is already available at a select number of flagship stores in Dubai, Barcelona, Madrid and A Coruña.

Initials. The Story | Paper Massimo Dutti
Initials. The Story | Paper Massimo Dutti
Initials. The Story | Paper Massimo Dutti

The new customisation service can be found in some of Massimo Dutti’s flagship stores around the world, which are located on the cities’ most important streets and in buildings with the most history.

Initials. The Story | Paper Massimo Dutti
Initials. The Story | Paper Massimo Dutti

With the launch of this type of service, the brand has met its aim of satisfying the desire of today’s customers to participate in unique shopping experiences that are authentic and unforgettable.

Initials. The Story | Paper Massimo Dutti
Initials. The Story | Paper Massimo Dutti

It is an à la carte service which allows you to discover the sophistication and value of finely crafted detailing through the creation of exclusive embroidery on a selection of pieces from the Men’s collection.

INITIALS. THE PROJECT

Dubai. The Mall
Serrano, 48 (Madrid)
Paseo de Gracia, 96 (Barcelona)
Juana de Vega, 3 (A Coruña)