nº 46

Join Life. The philosophy

Paper | Massimo Dutti Paper | Massimo Dutti Paper | Massimo Dutti

The Join Life logo reflects a project created and implemented by Inditex to include garments manufactured under the most ecological and sustainable criteria.

The Join Life label identifies the most environmentally-friendly products. Those that are made from the most sustainable raw materials, using excellent environmentally-safe textile production technologies. This label comprises three messages.


The first, care for fibre, which refers to the type of product with which the garment has been manufactured. Here, these would be raw materials such as organic cotton, fibres from recycled garments and tencel, a fabric made from wood.


The second message is care for planet and refers to products that have been manufactured using renewable energy, and with materials that reduce the emission of chemicals or with hides tanned in tanneries that have obtained the leather working group gold classification.


The third message under the join life label is care for water, and refers to manufacturing with “water-saving technology”.

In addition, join life is part of a more global project that also helps garments to be reused, in collaboration with non-profit associations such as caritas. This is an aspirational project of a circular economy, which, regardless of the origin of the fabrics and their production models, seeks to recover garments after use.

Following the model implemented by Inditex, Massimo Dutti has been creating its most sustainable designs under the Join Life label since 2017. This collection meets the three basic requirements of the project. Thus, garments that are produced using the best processes and the most sustainable raw materials are labelled so that they can be easily identified. The Join Life labelling standard is characterised by its search for excellent environmental qualities.

All Join Life products have been manufactured by suppliers with an A or B classification in the social audit that we carry out to assess our suppliers’ labour conditions. Furthermore, all factories carrying out wet processing for the product’s main fabric must be evaluated under the Green to Wear Environmental Sustainability Standard and have obtained an A or B classification, or have a continuous improvement plan with ambitious targets in place.