Little Riders Corner
One of the initiatives that Massimo Dutti has been using to surprise visitors to the events where it will have a presence is a project called the Little Riders Corner; a fun, sporty space that the brand has created for the little ones with activities to make them feel like true riders.
This year, the equestrian events where Massimo Dutti will have a presence and where visitors can enjoy the Little Riders Corner will be held in the cities of Madrid, A Coruña, Barcelona, Mexico City and Paris. In all of them, the little ones can enjoy a Pony Park where they may have their first contact with a horse, all while having fun in a space dedicated exclusively to them complete with crafts and artistic performances.
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Massimo Dutti and the Theodora Foundation hope to get the happiest, sportiest smile in the world to remind people of and transmit the incredible power of this simple gesture.
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In the Spanish cities (Madrid, A Coruña and Barcelona) and in line with the investment programmes that the brand is carrying out with leading non-profit organisations, the children’s area will be represented by the Little Riders Corner thanks to Massimo Dutti and the Theodora Foundation. The Theodora Foundation is dedicated to making children’s hospital stays brighter, with the participation of the “Smile Doctors”. These Smile Doctors are professional artists with a minimum level of acting experience who are used to working with children and teenagers.
With this initiative, Massimo Dutti and the Theodora Foundation hope to get the happiest, sportiest smile in the world to remind people of and transmit the incredible power of this simple gesture.
