The new concept store by Massimo Dutti on Calle Goya 67 was the luxury setting for the season’s top event in the Spanish capital. There was a soirée with a select group of guests who enjoyed an evening full of surprises and exclusive experiences organised especially for the occasion.
WOMEN
COLLECTION
MASSIMO DUTTI
GOYA 67
Massimo Dutti has moved from number 85 on Calle Goya to a 1,150-square-metre location at number 67 on the same street, resulting from the combining of two spaces. With this new store, the brand strengthens its refined new interior design concept.
OPENING
MASSIMO DUTTI
GOYA 67
In the new store concept implemented by Massimo Dutti in its recent openings, light and natural materials play a key role. The interior design evokes the brand’s renewed essence through spaces conceived to give maximum visibility to the product.
OPENING
MASSIMO DUTTI
GOYA 67
Goya, 67. Madrid
During this process of refreshing the concept, the need arose to clean up the store by removing layers, creating a neat, harmonious space to provide a more intuitive and visual shopping experience for customers. Choosing the pieces that best represent the concept of each collection is the starting point of the new Visual Merchandising.
OPENING
MASSIMO DUTTI
GOYA 67
Bajo la premisa de hacer del producto el máximo protagonista, surgen nuevas formas de exposición. A raíz de la necesidad de exponer el producto colgado, se crea una nueva idea de showroom comercial. Se incrementa así la capacidad y surge una estética menos compartimentada.
MEN
COLLECTION
MASSIMO DUTTI
GOYA 67
Premised on showcasing products, new types of displays are emerging. A need to display products hanging led to a new idea of a commercial showroom being created. Capacity has increased and it has led to a less compartmentalised look.
OPENING
MASSIMO DUTTI
GOYA 67
The new store on calle Goya 67 will offer all the Women’s & Men’s collections in an architectural concept developed entirely by Massimo Dutti’s architecture studio. The entire space follows the brand’s essential interior design concept, harmonising every detail to consolidate an exclusive identity and lifestyle.
OPENING
MASSIMO DUTTI
GOYA 67
Goya, 67. Madrid
The architecture of the store itself creates the furniture and defines the spaces. During this process, the need arose to clean up the store by removing layers, creating a neat, harmonious space to provide a more intuitive and visual shopping experience for customers.
OPENING
MASSIMO DUTTI
GOYA 67
Art, fashion, and design adorn a very special space that embodies Massimo Dutti’s art of selling its unique identity. It’s a kind of ephemeral gallery where a selection of pièces d’art mix with the collections, offering a unique and immersive shopping experience that customers can enjoy while sipping a cup of coffee.
