What the public’s eyes captured as a flawless spectacle was the result of weeks of meticulous planning, where every detail mattered and the magic was woven thread by thread.

Massimo Dutti
PG 96

This was the backstage of the show: a place where chaos turned into art, and where every invisible effort made the magic, the audience saw for just a few moments possible. Amid all that frenzy, the creators of the collection, as well as artistic collaborators like photographers, models, hairdressers, and makeup artists, reviewed each look, sometimes giving small instructions, sometimes adjusting a detail.

Massimo Dutti
PG 96

The music begins, the lights go on, and the first model steps onto the runway. From that moment, the backstage turns into a carefully orchestrated choreography. The instant the first figure appeared on the runway, fantasy intertwined with reality, and the ephemeral became art.

Massimo Dutti
PG 96