The new flagship store includes unique and welcoming décor, with its use of high-quality, warm materials such as wood and the addition of plants to boost this updated brand image. The result is almost 850 m2 of multi-purpose space distributed across two floors that includes a collage of atmospheres each with their own identity within the overall aesthetic.

Following exhaustive refurbishment, the new flagship store follows a highly advanced model of sustainability and eco-efficiency that represents the visible face of the brand’s commitment to environmental sustainability. One of the ways Massimo Dutti makes its stores eco-efficient is by using cutting-edge technology to reduce water and energy consumption without affecting the customer experience. Priority is also given to recycled and reusable materials, locally sourced and with low energy consumption. In addition, the architectural and environmental departments at Massimo Dutti place great importance on the location of the stores and how these interact with their surroundings, as well as possible access via public transport.