Massimo Dutti
Room 48
Madrid opens an exclusive space representing a new commercial challenge for the brand. Room 48 will host private and experimental sales of its most exclusive collections, as well as various cultural initiatives with renowned artists. For its opening, the brand organised a private sale of its new Limited Edition AW19 Collection where everything displayed was for sale.
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With the opening of the new ROOM 48 space, Massimo Dutti was able to transform the shopping experience into something more. The goal was for the customer to be inspired by the pieces they choose and purchase. That’s where Room 48 offers value, by offering the experimental sale of the brand’s most exclusive collections. The new space will also host various collaborations with renowned contemporary artists in a clear showing of Massimo Dutti’s support for, and investment in, contemporary art.
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In the heart of Madrid’s Golden Mile, all the interior design details of Room 48 come together to consolidate the brand’s identity and the lifestyle that characterises the Massimo Dutti universe. The main room of the new space is a model of great architectural simplicity with the sporadic placement of plants and a black and white pairing that serves as the chromatic common thread.
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With the new Room 48 space, Massimo Dutti takes another step in cultivating commercial actions to develop the expansion policy it is characterised by.
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