MD
SCENTS
PERFUMES & INSPIRATIONS
Creative Director: Franck Durand @atelierfranckdurand / Photographer: Anne Marieke van Drimmelen @annemariekevandrimmelen / Stylist: Marina Gallo @ marinagallo_m / Talent: Adrienne Jueliger// Parker vanNoord @jueligeradrienne // @parkervannoord / Set Designer: Cristina Ramos @cristinaramosatelier / Make Up Artist: Christelle Cocquet @christellecocquet / Hair Artist: Damien Boissinot @damienboissinothair / Film Director: Bérénice Rapegno @salamonfish / Production: Búzio Saraiva @buzioatwork / Illustrations by @fredericforesT
Massimo Dutti takes a new step forward with the creation of a perfume collection of six pure, high-quality fragrances inspired by the art of travel. A map of six fragrances that refer back to the spirit of each of the aromatic destinations chosen by the brand thanks to the evocative power of smell to transport us to any place and moment in time with absolute precision. The campaign has been conceptualized by the creative studio atelier Franck Durand, photography by Annemarieke van Drimmelen and has featured the intervention of artists such as illustrator Frédéric Forest and Marina Gallo, as a stylist.
01
MANHATTAN LIGHT
A modern perfume, delicate and timeless, embodying and presenting the concept of elegance that has turned the most cosmopolitan city in the world into an icon of contemporary fashion. A floral and resolutely refined recipe with vibrant notes that bring the invisible reality of the present into focus and draw us into the hustle and bustle of a city that awakens every day filled with energising aromas.
THE INSPIRATION
The city where dreams are born, the city that never sleeps. Manhattan Light reflects the cosmopolitan, elegant and lively spirit of the city of hopes, dreams and challenges.
02
SOUFFLE MARAIS
Souffle Marais is an invitation to discover how emotion takes over the senses when experiencing an aroma as exquisite as this. Refined, forward-looking and with its beautifully simple name and packaging, it is an aroma with a French touch, powerful and powdery with transparent, ethereal notes that evoke an authentically natural fragrance.
THE INSPIRATION
Where the old, cultured aristocracy who followed Proust, Picasso and Cocteau is giving way to eager generations in search of new cultural and artistic references.
03
EVENING WHISPERS
As with poetry, perfume is confined to evoking sensations through a language created with ingredients that translate reality. And the result is formulas full of mystery, luxury and passion such as Evening Whispers, an enveloping aroma with exceptional alchemy based on charismatic and unmistakable notes that leave a vibrant trace and immediately make their mark. Its effect varies from intense to moderate and is long-lasting on the skin.
THE INSPIRATION
From the chaos of the endless possibilities offered by nature, we can extract what we need to create extraordinary combinations. The smell of warm dunes transported by soft, delicate breezes.
04
KASHBAH SUNSET
The after-effect of this perfume invites you to stop and feel inspired. Intense floral chords alternate with different plant leaves that speak for themselves in a euphoric whirlwind of unique scents and are part of the intense initial aroma. A similar richness and variety means its poetic effect combines with the softness and delicacy of its endnotes.
THE INSPIRATION
A formula in which the warm end notes emerge to intoxicate us the way the warm dusty sunsets of the south are reflected on textured stone walls.
05
ISLAND ACCORD
This fragrance begins with citrus and sparkling lemon notes, enhanced by refreshing mint, that creates a softening effect and an interesting combination of scents. Its dual heart notes, both floral and fruity, reveal a subtle hint of jasmine that develops into a structured background, where the end notes add a certain touch of delicate eccentricity.
THE INSPIRATION
The power of an island, which exudes the aromas of an inspiring setting. The mystery, magnetism and endless blue sea invite you to experience a more relaxed way of life.
06
SANDY PAPYRUS
A perfume that reveals the seductive and mysterious sides in each of us. An enigmatic, enticing, abstract and ethereal formula that combines flowers with fresh citrus chords and a charming and exotically woody background. It all creates the aroma’s seductive character.
THE INSPIRATION
An aroma that transports us to a country of solemn beauty, awakening our emotions through a chemical formula that transforms the everyday by creating illusions.
