Massimo Dutti SS 2020 Campaign

Paper | Massimo Dutti Paper | Massimo Dutti Paper | Massimo Dutti

Massimo Dutti presents its new Spring/Summer 2020 campaign with a fashion story shot by internationally renowned photographer Lachlan Bailey, featuring Andreea Diaconu and Simon Nessman, and Géraldine Saglio, as fashion editor.

Massimo Dutti collaborates again this season with Atelier artistic director Franck Durand , transporting us to the island of Holbox (Mexico) to discover; Travel to You; astory with stunning visual art that converges nature and fashion in a symbiotic relationship. Each sequence is a tribute to the contemporary spirit of a man and the nomadic soul of a woman, which coexist in a milieu of fragrances and aesthetic vibrancy.


Shot by: Lachlan Bailey
Art Direction by: Atelier Franck Durand
Style by: Géraldine Saglio
Director of Photography: Mika Altskan
Hair by: James Pecis
Make Up by: Mark Carrasquillo
Music by: Tympanistan
Production by: Mamma Team