Munich New Concept Store

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Munich
New Concept Store

MASSIMO DUTTI CELEBRATES THE RELAUNCH OF ITS FLAGSHIP STORE IN MUNICH WHERE THE WORD EXPERIENCE ACQUIRES A SPECIAL RELEVANCE.

Massimo Dutti Paper | Munich New Concept Store

Located on Theatinerstrasse Street, the store reopens with an interior design concept closely linked to the brand essence that Massimo Dutti has been developing recently. Following exhaustive refurbishment, the flagship store follows a highly advanced model of sustainability and eco efficiency that represents the visible face of the brand’s commitment to environmental sustainability. One of the ways Massimo Dutti makes its stores eco efficient is by using cutting-edge technology to reduce water and energy consumption without affecting the customer experience. Priority is given to recycled and reusable materials, locally sourced and with low energy consumption. In addition, the architectural and environmental departments at Massimo Dutti place great importance on the location of the stores and how these interact with their environment, as well as possible access via public transport.

Massimo Dutti Paper | Munich New Concept Store

The Munich flagship store also boasts modern technological advances for fashion, from innovation to adapting to new customer needs, such as interactive changing rooms, personalised services such as Style advisors and the Magic Mirror.

Finally, with the aim of offering new, unique and exclusive buying experiences in a pleasant setting, Massimo Dutti has also added a bookshop, stocking a carefully selected range of titles from the Taschen publishing house and a space devoted to artistic creation, part of the brand’s commitment to contemporary art. The floral compositions by Belgian floral artist Thierry Boutemy and selected pieces from renowned German potter Natalie Loher are two of the artists invited to the relaunch of this flagship store.

Massimo Dutti Paper | Munich New Concept StoreMassimo Dutti Paper | Munich New Concept Store

The floral compositions by Belgian floral artist Thierry Boutemy and selected pieces from renowned German potter Natalie Loher are two of the artists invited to the relaunch of this flagship store.

Massimo Dutti Paper | Munich New Concept Store
Massimo Dutti Paper | Munich New Concept Store
Massimo Dutti Paper | Munich New Concept StoreMassimo Dutti Paper | Munich New Concept StoreMassimo Dutti Paper | Munich New Concept StoreMassimo Dutti Paper | Munich New Concept StoreMassimo Dutti Paper | Munich New Concept StoreMassimo Dutti Paper | Munich New Concept Store

The flagship store follows a highly advanced model of sustainability and eco efficiency that represents the visible face of the brand’s commitment to environmental sustainability.

Massimo Dutti Paper | Munich New Concept StoreMassimo Dutti Paper | Munich New Concept StoreMassimo Dutti Paper | Munich New Concept Store
Massimo Dutti Paper | Munich New Concept Store

Massimo Dutti Paper | Munich New Concept Store
Massimo Dutti Paper | Munich New Concept Store
Massimo Dutti Paper | Munich New Concept Store
Massimo Dutti Paper | Munich New Concept Store

Massimo Dutti
Theatinerstraße, 8 – 80333 Munich
Opening hours: 10- 20.00h
T: 089242312