Located on Theatinerstrasse Street, the store reopens with an interior design concept closely linked to the brand essence that Massimo Dutti has been developing recently. Following exhaustive refurbishment, the flagship store follows a highly advanced model of sustainability and eco efficiency that represents the visible face of the brand’s commitment to environmental sustainability. One of the ways Massimo Dutti makes its stores eco efficient is by using cutting-edge technology to reduce water and energy consumption without affecting the customer experience. Priority is given to recycled and reusable materials, locally sourced and with low energy consumption. In addition, the architectural and environmental departments at Massimo Dutti place great importance on the location of the stores and how these interact with their environment, as well as possible access via public transport.