Never say goodbye
The Campaign
Massimo Dutti Launches its new Boys & Girls Fall/Winter 17 campaign, shot by photographer Franck Malthiery, with a fun story set in a location where the combination of nature and fashion is more magical than ever.
You’re never too old for fun, innocence and the pleasure of enjoying a new discovery or a unique and unforgettable experience, the kind that might not happen more than once in a lifetime.
The new Boys & Girls collection re-examines the codes dictated by the trends and adapts them to the needs of the brand’s young customers, allowing them to move around and have fun without forgoing a childlike style.
With this aesthetic nod to fun colours as its starting point, a romantic, yet rebellious, elegant and fun collection takes shape, one that promotes uniqueness.
Girls are thrilled with their wardrobes packed with warm sweaters and sweatshirts, enveloping coats and ultra feminine dresses.
The brand recreates an environment of adventure and discovery for them, intrepid youngsters wearing lined leather jackets, denim or checked shirts, soft yet hard-wearing corduroy trousers and 24-hour quilted jackets.
