Never say goodbye is the title for the campaign for the latest collection Boys&Girls fall-winter 2017-18 by Massimo Dutti. A visual display, once more shot by Franck Malthiery, and inspired by the literary creation of those unique snapshots that weave together to create small moments of happiness. A pure natural environment is the perfect backdrop for pieces that make up the ideal suitcase for the first fall getaway. With this aesthetic nod to fun colours as its starting point, it’s a romantic collection, with a dash of rebellion, elegant, yet fun and where the unique play of different layers and mixes promotes individuality and uniqueness. Faithful to the brand’s own symbolic values, the proposals in the Boys & Girls collection re-examine the codes dictated by the trends and adapt them to the needs of the brand’s young customers, allowing them to move around and have fun without forgoing a childlike style.