GOTHENBURG (SWEDEN)
IN STORE
MASSIMO DUTTI
OPENING GOTHENBURG
MASSIMO DUTTI IS OPENING A NEW STORE IN SWEDEN WHERE IT HAS INCORPORATED ITS NEW INTERIOR DESIGN CONCEPT, WHICH IS MUCH MORE REFINED AND PLACES IMPORTANCE ON LIGHT AND NATURAL MATERIALS.
GOTHENBURG
OPENING
The
Windows
The entire window design exudes a refined and contemporary style where art plays a key role. And this artistic presence has been possible thanks to the installation of signature pieces that create imaginary and ephemeral universes that continuously change.
GOTHENBURG
OPENING
The
Store
Massimo Dutti’s new image reflects the refreshed essence of the brand to embrace new shopping experiences focused on boosting the brand’s image. The spaces have been laid out to bring out and make products as visible as possible.
IN STORE
MASSIMO DUTTI
OPENING GOTHENBURG
GOTHENBURG
OPENING
During this process of refreshing the concept, the need arose to clean up the store by removing layers, creating a neat, harmonious space to provide a more intuitive and visual shopping experience for customers.
IN STORE
MASSIMO DUTTI
OPENING GOTHENBURG
GOTHENBURG
OPENING
The architecture of the store itself creates the fixtures and defines its corners. Solid wood, natural stone and whitewash are part of the brand’s essence. The mix of organic textures balances the construction materials.
MESA Y LÓPEZ – LAS PALMAS (ESPAÑA))
IN STORE
MASSIMO DUTTI
OPENING LAS PALMAS
In this new store opened by Massimo Dutti in Las Palmas de Gran Canaria, the areas have been designed to be functional, without forgetting about the aesthetics of the space. The natural light functions as a key element, creating an overall feeling of warmth and brightness.
LAS PALMAS
OPENING
The
Store
Premised on showcasing products, new types of displays are emerging. A need to display products hanging led to a new idea of a commercial showroom being created. Thus, capacity has increased and it has led to a look that is less compartmentalised.
LAS PALMAS
OPENING
Choosing the pieces that best represent the concept of each collection and carrying out an exhaustive exercise in styling are the starting points of the new visual merchandising created by Massimo Dutti.
IN STORE
MASSIMO DUTTI
OPENING LAS PALMAS
LAS PALMAS
OPENING
The
Details
In harmony with the space that houses them, the fixtures are made up of solid pieces with simple and functional lines that have been inspired by traditional carpentry. The versatility of the elements and the balance between shapes and materials allows a new dynamic path to be created.
LAS PALMAS
OPENING
Massimo Dutti’s commitment to sustainability and to creating pleasant work spaces means carefully studying the materials and technological systems it uses, which has allowed it to earn the LEED GOLD rating awarded by the USGBC (United States Grenn Building Council).
