An ultra-chic look, without shrillness or superfluous details, based on quality materials and versatility. Designs that delight with all the extras imaginable and surprising mixtures with a clear objective: elegantly dress men and women with an urban style but a cosmopolitan spirit.

New patterns merge into their surroundings. Flat shoes, mini bags and a warm palette with modest sparkle, full of unending elegance. The new season belongs to and sings the praises of women whose style leans towards a more masculine look, displaying a profoundly unique personality.

Contrasts. Energy. Light. The essence of nature in its purest state. A clash of red, blue, white, terracotta…. Shapes that blur and shift under the attentive gaze of the artist who alights again on the beauty of purity and knows how to draw out what is authentic, natural. A testimony to those unique moments where the bright light of quality transfigures and lingers

Men and women in a setting bursting with contrasts. Fusion in its purest sense, aromas and hustle and bustle. The sunset emerges and comes into view in a landscape where the highlights are the sand and the different shades of light. A soft breeze gently sways these delicate fabrics, against the backdrop of soft melodies and the rhythm of traditional instruments.

The new men’s collection from Massimo Dutti is an example of perfect proportions and sobriety. Fabrics, shapes and colours that opt for austere luxury, but never ostentatiousness, traditional but not classic, usable in infinite situations and able to be worn in endless different ways, always modern.

An ode to the new reality inhabited by natural purity and heightened by the creative vision of those who have left their mark, to appear later in strict collections of measured proportions. The staging of a succession of pieces designed for an authentic life rich in simplicity, with only what is strictly necessary.