#1
LOVE
FATHERHOOD Love
Massimo Dutti presents a story starring a father and son. A homage to
values as deeply rooted as love, admiration, learning and
shared experiences.
“
A tribute to a unique
and irreplaceable bond.
A shared story that still
has many chapters.
”
Generosity is one of the values that love provides and that can be conveyed
by learning to listen and share.
#2
ADMIRATION
“
Admiration is a value that is based on what is deep down inside human beings; it is but the consequence of a balanced and coherent model that will affect us forever.
”
Emotional, almost poetic moments become visible in a visual metaphor about admiration.
#3
LEARNING
FATHERHOOD LEARNING
Learning the values that are passed down from parents to children is
an achievable goal.
An effort to nurture the person’s own values in order to be able to convey and teach them.
FATHERHOOD LEARNING
#4
SHARING EXPERIENCES
“
To forge new paths, you must share, invent, experiment, take risks, break the rules, make mistakes and have fun!
”
The pleasure of sharing is enjoying things when they are happening and enjoying
every minute with your eyes wide open.
“
Bonds that, from
childhood, teach values
and the proper use
of freedom.
”
