Massimo Dutti opens a new shop in Granada. With this new opening, the brand consolidates a new concept of interior design, much more refined, in which the customer experience starts from the entrance with an impressive double height with which a sense of continuity is gained and the light flows throughout the space.

Under the premise of making the product the main protagonist, new forms of display arise. As a result of the need to display the product hanging, a new idea of a commercial showroom was created. 
This increased the capacity and gave rise to a less compartmentalised aesthetic. The whole space follows the concept of interior design linked to the essence of the brand, where all the details are aligned to consolidate its own identity and lifestyle. The architecture of the shop itself creates the furniture and defines the corners. Solid wood, natural stone and whitewashing mark the new essence of the brand.

The architecture of the shop itself creates the furniture and defines the spaces. Natural light acts as a key element, creating a general sensation of warmth and luminosity. In this new concept of refined lines, the areas have been worked in a functional way without losing the aesthetic vision of the space. With the creation of a double open height, the shop interacts with the public, involving them in the distribution of the spaces.
The result is simple and wide spaces in which different corners are created, without losing the sensation of an open space with a contemporary aesthetic.