Opening
Oxford Street
In Store, Issue 152
Massimo Dutti presents a new shopping experience in the UK with the reopening of its emblematic flagship store on Oxford Street, London.
315 – 319
Oxford St
Reopening the most emblematic Flagship in the heart of London
Massimo Dutti’s latest store concept debuts in the UK at a sophisticated location: 319 Oxford Street. The brand showcases a curated selection of its Women & Men collections in a sleek, harmonious space, complemented by an advanced, tech-integrated experience.
MASSIMO DUTTI X MONOCLE
To celebrate the reopening of its flagship store on Oxford Street, Massimo Dutti has partnered with Monocle to offer a sophisticated London experience. Aimed at reflecting the essence of London culture, the Monocle Café (located on Chiltern Street) presents The London Edit, a carefully curated editorial guide highlighting the most iconic cultural and design destinations in the British capital—accompanied by its signature coffee service.
During the event, visitors were invited to enjoy various activities that formed part of the opening experience: tasting coffee, joining conversations, and receiving copies of the editorial guide curated by Monocle.
This new architectural approach aims to highlight the product, giving it maximum visibility and relevance. The layout of furniture and the spatial arrangement are carefully designed to offer an intuitive and visually appealing shopping experience.
To mark the reopening of the store, a special event was held, which included the installation of a Monocle pop-up inside the renewed Oxford Street space, bringing the unmistakable atmosphere of the café into the new environment.