NEW
co
ncept
STORE
Massimo Dutti’s new image in its stores evokes the renewed essence of the brand and brings a new shopping experience.
In the new concept store, the spaces have been conceived with the aim of giving maximum visibility to the product and highlighting it.
MD
OPENINGS 2023
PARIS, Champs-Élysées
The image evolves hand in hand with the new product lines towards an increasingly sustainable concept.
new concept store
Throughout the process, the need arose to make the store purer by eliminating layers, creating a clean and harmonious space to offer a more intuitive and visual shopping experience to the customer.
MD
OPENINGS 2023
PARIS, Champs-Élysées
THE
SPAC
E
La propia arquitectura de la tienda crea el mobiliario y define los espacios. La luz natural funciona como elemento clave, dando una sensación general de calidez y luminosidad.
En este nuevo concepto de líneas depuradas, las zonas se han trabajado de forma funcional sin perder la visión estética del espacio.