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Pitti Uomo Highlights

Focusing on the upcoming Spring/Summer 2025 season, men’s fashion is kicking off its calendar of events and presentations with a new edition of the Pitti Uomo specialised trade fair. Pitti Uomo, the sector’s international benchmark show, welcomes a new 106th edition at the Forteza da Basso. These are the tips to stay up to date on the most important men’s fashion event of the season.

Pitti Brands

The Salon Pitti Uomo organisers estimate that approximately 790 exhibiting brands will be taking part in the fair to present their latest fashion, accessories and lifestyle proposals for the Spring/Summer 2025 season.


Excellent Tuscan restaurants such as Cantinetta Da Verrazzano (via dei Tavolini, 18) or La Giostra (Borgo Pinti, 10). And for a special occasion, the three Michelin-starred Enoteca Pinchiorri (Via Ghibellina, 87).

The Trade Show

Organised in 5 thematic areas (and with digital presence): “Fantastic Classic” “Dynamic Attitude” “Superstyling “Futuro Maschile” and “I Go Out”.

The Exhibition

In Florence, inside the Pitti Palace, there is a museum dedicated to the history of Italian fashion: the Fashion and Costume Museum. Here you can admire splendid collections of costumes and accessories, from the 18th century to the present day, totalling more than 6,000 garments.

Special Guest Editors

The French designer Marine Serre, who will be in charge of making her definitive leap into men’s fashion official. She will share the limelight with Paul Smith, another of the big names of this edition, who will be in charge of opening the show.

El leit motiv

On this occasion under the slogan “Pitti Lemon”, in an assimilation with which the management of the Italian organisation Pitti Immagine wanted to underline the stimulating, refreshing, summery and sunny “flavour” that all the exhibiting brands will be highlighting with their different summer proposals.