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First Look

Pitti Uomo
Street Style

The streets of Florence became the best showcase for trends during the days the international men’s fashion trade show, Pitti Uomo, lasted. This is what trendsetters are dictating and what Massimo Dutti is proposing.

GET
THE BLUES

Royal, azure, Klein, iris, Majorelle, Oxford, sky, and French. There are an endless number of words used to describe shades of blue. And any one of them works 24 hours a day.

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BRIGHT UP
THE WARDROBE

Colour in men’s fashion has a historical pedigree. But it also has a bright future. And Massimo Dutti is also going with adding a touch of light to its looks, especially daytime ones.

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THE
WORK OUTFIT

The rise of a cosmopolitan urban gentleman with a dandy touch. It’s the details that make a difference and transform all daily wear looks

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THE
POCKETS ISSUE

Pockets are more than just holders for our belongings. They are one of the items that define the menswear style; besides being functional, they are details that make a difference

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