These shops seek to maintain the essence of the image of the rest of the firm’s shops, with the peculiarity that they will remain open for a limited period of time.

Its design is based on creating an ephemeral architecture with the minimum possible intervention in the premises. The furniture has a design similar to the one Massimo Dutti implements in its shops, with which it consolidates a new concept of interior design, much more refined, in which light and natural materials play a fundamental role.

The different rooms follow one after the other thanks to a system of semi-opaque curtains that do not reach the ceiling completely so that the space “breathes” and the sensation of height is preserved, creating a natural division between spaces and collections. In all Massimo Dutti Pop-Up Stores, the aim is to give maximum visibility to the product and highlight it.