With the creation of the new personal tailoring service, Massimo Dutti has developed a book which analyses and describes in great detail one of the brand’s most representative projects.
Massimo Dutti takes a 180º turn towards the Personal Tailoring concept with an innovative, sophisticated and provocative project. This is reflected in the book published by the brand, signed by fashion journalist Marta R Hidalgo and Artistic Director Anna Mirats.
The book pays particular homage to the exquisite world of tailoring in a historical study of the work of Savile Row tailors. It reviews all the details that characterise the personal tailoring service, a service the brand has offered in recent years but one that is constantly updated in line with the parameters and expertise of the most refined, exacting and functional tailoring fashion demanded by new trends.
