Massimo Dutti is opening the largest flagship store in Europe at the Alberto Sordi Gallery in Rome. Located at number 79 of Via del Corso, the store showcases all of the brand’s lines: Men, Women, B&G and its exclusive Personal Tailoring service.

The store has a total area of some 900 m2 and is based on the progressive evolution of the firm’s original style, where high-quality materials, lighting and the finishes convey a pleasant and welcoming ambience to shoppers.

Dark wood and marble are two of the materials that characterise the brand’s stores, imbuing this concept store’s modern lines with a classic look.