Massimo Dutti SCENTS
Massimo Dutti presents its new collection of six perfumes, Massimo Dutti Scents Collection – Men & Women Edition, in its Room 48 space in Madrid. Once more the brand surprises with an exclusive event full of unexpected touches for a select group of guests.
All the guests enjoyed an intimate sensory experience connected to the world of travel
It was an event with surprises for all those present. Once again, Massimo Dutti caused a sensation with the launch of a new collection, this time a perfume collection, in a unique setting in the heart of Madrid, where the brand has launched all its latest collections. A large, bright and charming space where guests enjoyed a unique experience, in this case a sensory experience based on the sense of smell. The new Massimo Dutti Scents Collection – Men & Women Edition comes with two illustrated books about the process of creating each of the six fragrances, a process which included participation from different artists such as the famous French illustrator, Frédéric Forest. The books also include a brief explanation of the history of perfume.
AN AREA SET ASIDE AS A PERFUME BAR GAVE THE PARTICIPANTS THE CHANCE TO TRY THE SIX FRAGRANCES THAT FORM THE NEW COLLECTION.