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Once again, to coincide with the Milan Furniture Fair, Massimo Dutti, in collaboration with the prestigious Spanish home décor magazine AD, invited twelve prominent artists to display their work in the windows of its stores in the Italian city.

GALLERIA VITTORIO EMMANUELLE

Salone Del Mobile Milano 2019 | Paper Massimo Dutti
Salone Del Mobile Milano 2019 | Paper

Massimo Dutti relaunches the partnership project with the prestigious Spanish magazine AD España, to coincide with the Milan Furniture Fair. A collaboration that began in 2013 and aims at bringing together art, interior design and fashion in the brand’s store windows.

Salone Del Mobile Milano 2019 | Paper Massimo Dutti
Salone Del Mobile Milano 2019 | Paper

Massimo Dutti & AD surprise this edition with, if possible, an even more special collaboration and a different approach. The support to new talents, designers emerging on the Spanish horizon, defines this edition in which 12 artists invade the brand’s store windows with unique pieces that blend in seamlessly.

Salone Del Mobile Milano 2019 | Paper Massimo Dutti

MALPENSA AIRPORT

Salone Del Mobile Milano 2019 | Paper Massimo Dutti
Salone Del Mobile Milano 2019 | Paper

The names featuring in this edition are: LAONPOTTERY, LA COBALTA, SILVIA VALENTIN, NAT VICO, TORU, SEVERINO BOIX, VERGÉS, MAX ENRICH, PCM DESIGN, ÁBBATTE, TEIXIDORS, DOMANISES. They all contributed with unique signature pieces and, unsurprisingly, as it happens when combining art with fashion, imagination took flight.

Salone Del Mobile Milano 2019 | Paper Massimo DuttiSalone Del Mobile Milano 2019 | Paper Massimo Dutti
Salone Del Mobile Milano 2019 | Paper

To visualise how their work blends organically into the brand’s window displays is to enter a creative Eden where each element and detail reveals part of the spirit of each artist and an experience that reinforces the affinity between them.