Massimo Dutti surprised its guests once again with a unique fashion and technology event. The Bund -an old industrial zone in the centre of Shanghai converted into an artistic avant-garde area- was the chosen setting to present the collection ‘The Art of Reflections’. It became a microcosm illustrating the new concept driving the brand. Inspired by the desire to excel and the search for excellence, Massimo Dutti created a solid aesthetic narrative developed using the effects of studied patterns of light and shadow in a conceptual and unique show. A revolutionary exercise in architecture and fashion, very much in line with what the brand has shown in its recent fashion shows.