The location chosen by Massimo Dutti for the presentation of its Limited Edition Women & Men collections in Shanghai was an old industrial area located opposite the Bund, from where one can enjoy the best view of Pudong, the city’s financial district.
The catwalk show for Massimo Dutti’s new Limited Edition Men AW2019 collection has a geography with a discreet, exquisite aesthetic. On the one hand, a reinterpretation of the canons dictated by tailoring, while also taking from the key looks of the most effortless avant-garde urban style.
In its Limited Edition Women AW18 collection, Massimo Dutti presents looks using a philosophy that proclaims that the mix of art, nature, history and architecture leads to more harmonious progress, also in fashion.
Massimo Dutti surprised its guests once again with a unique fashion and technology event. The Bund -an old industrial zone in the centre of Shanghai converted into an artistic avant-garde area- was the chosen setting to present the collection ‘The Art of Reflections’.