SHOP & COLLECT STORE
BOYS & GIRLS
MASSIMO DUTTI PRESENTS THE NEW SHOP & COLLECT CONCEPT, A NEW SHOPPING EXPERIENCE THAT ALLOWS THE CUSTOMER TO ACCESS THE COLLECTION THROUGH THE PERSONALISED CUSTOMER SERVICE OFFERED BY THE TEAMS IN STORES, AND USING THE MOST ADVANCED TECHNOLOGY SUCH AS THE MAGIC MIRROR.
Using a touch screen, the Magic Mirror, installed in the Shop & Collect area, the customer can check information about the collection (sizes, colours, availability or suggestions to complete the look) and make a purchase by simply scanning the bar code of each product. Additionally, with help from the staff in store, our customers will receive their products on the spot within minutes.
THIS NEW SERVICE REPRESENTS A STEP FORWARD IN THE BUSINESS MODEL, ALLOWING MORE PRODUCTS TO BE DISPLAYED IN A SMALLER SPACE.
Once the selection has been completed, a bar code appears on the screen for the customer to scan directly from the app and add the product to their shopping basket; additionally, our specialised sales assistants will be available to help order the product in store through the iPods.
At the end of the buying process, the customer can have their order delivered to their home or collect it directly in store within an hour.