SHOP & COLLECT
THE EVENT
C/ Sant Feliu, 1 (PALMA DE MALLORCA)
On 9 March, Massimo Dutti organised an exclusive event in its store on calle Feliu in Palma de Mallorca to present the new Shop & Collect service.
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The event brought together a notable number of guests from the fashion, communications, art and culture sectors who were able to discover a new shopping experience live, bringing together the physical store with the online one.
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All the guests were able use in situ a service through which the customer can buy their favorite pieces from the latest collection after a selection process, thanks to advanced technology systems such as Magic Mirror installed in the same premises.
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The system allows customers to finalise the purchasing process directly on the Massimo Dutti website or through specialised staff using mobile iPod devices. In less than an hour the customer will have their order available in the store or receive it directly at home, whichever they prefer.
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During the presentation in the Palma de Mallorca store, a delicious breakfast was served and customers could enjoy the work of artist Marina Vindel live, as she personalised T-shirts from the latest Boys & Girls SS19 collection and blank sheets with her watercolour illustrations.
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