To mark the Salon Pitti Uomo in Florence, artist Giulia Poppi exhibited her work in the store windows at the Via Roma location.
Massimo Dutti’s Art Tour Project was launched to promote the creativity of local artists in several European capitals.
To coincide with the Salon Pitti Uomo in Florence, artist Giulia Poppi exhibited a series of previously unseen works at the Massimo Dutti store in Florence.
MASSIMO DUTTI
THE INTENT OF THINGS
FLORENCE 24
GIULIA POPPI
Fashion and art fill every corner of Florence during the Salone Pitti Immagine Uomo. And this year Massimo Dutti wanted to participate in the cultural activities that the city offers to visitors who come to the city for the trade show with a collaboration with the artist Giulia Poppi, who has exhibited one of her pieces in the window of Massimo Dutti’s iconic store on Via Roma, 5.
MASSIMO DUTTI
THE INTENT OF THINGS
FLORENCIA24
Giulia Poppi’s sculptures are objects crafted from coloured lights, false transparencies, anatomical archetypes and, sometimes, minuscule mechanisms hidden in an interstice. They sound like an onomatopoeia or dance like a sea creature and, in the artist’s own words, she sometimes thinks of her sculpture as a film or an image. But she needs the physical experience. Matter is genuine and ambiguous. It can rapidly change.
