MILANO 23
THE ATELIER OF MASSIMO DUTTI
VIA DANTE 7
Via
Dante,7
The firm’s constant support for new artistic talents has led to a new proposal that, under the title The Atelier of Massimo Dutti, has transformed the shop into an exhibition and experience space.
MILANO 23
THE ATELIER OF MASSIMO DUTTI
VIA DANTE 7
MILANO 23
THE ATELIER OF MASSIMO DUTTI
VIA DANTE 7
CE
RAMICS
ATELIER
Three corners of the shop transformed into small ateliers where the magic was made. The ceramic pieces created exclusively for display and sale in the Via Dante 7 shop were original containers for the candles published by the firm.
MILANO 23
THE ATELIER OF MASSIMO DUTTI
VIA DANTE 7
In each of the ateliers, customers had the opportunity to admire the work of the artists in situ and how they turn basic elements such as ceramics, wicker or loofah into exclusive creations.
THE CERAMIC PIECES CREATED EXCLUSIVELY FOR EXHIBITION AND SALE IN THE SHOP AT VIA DANTE, 7 WERE ORIGINAL CONTAINERS FOR THE CANDLES PUBLISHED BY FIRM.
MILANO 23
THE ATELIER OF MASSIMO DUTTI
VIA DANTE 7
WI
CKER
ATELIER
From the valuable and malleable material that is wicker, unique objects and local handicrafts emerge, such as these original lampshades placed on a ceramic base.
MILANO 23
THE ATELIER OF MASSIMO DUTTI
VIA DANTE 7
All the pieces made in each workshop were linked to lighting, bearing in mind that Euroluce is returning to the Salone Mobile in Milan after a four-year absence.
FROM THE PRECIOUS MALLEABLE MATERIAL THAT IS WICKER, UNIQUE OBJECTS AND LOCAL CRAFTSMANSHIP EMERGE, SUCH AS THESE ORIGINAL LAMPSHADES PLACED ON A CERAMIC BASE.
Unpublished and signature objects that were exhibited in the three shop windows as an ephemeral installation and could be purchased directly in the shop.
MILANO 23
THE ATELIER OF MASSIMO DUTTI
VIA DANTE 7
LO
OFAH
ATELIER
The pieces with loofah, a climbing plant of tropical origin, consist of lampshades that filter the light. A lamp with loofah shades hung from the ceiling of one of the shop windows as an ephemeral installation.
MILANO 23
THE ATELIER OF MASSIMO DUTTI
VIA DANTE 7
To visualize how the works are organically integrated both in the shop windows and in the physical space of the shop is to enter an Eden of creativity where each element and detail reveals some feature of the spirit of each artist and an experience that reinforces the affinity between the two.
THE PIECES WITH LOOFAH, A CLIMBING PLANT OF TROPICAL ORIGIN, CONSIST OF LAMPSHADES THAT FILTER THE LIGHT.
Once again, Massimo Dutti’s aim with this initiative is to make way for art, interior design and design in its most iconic shops.
