LISBON
NEW CONCEPT STORE
THE EVENT
The new Massimo Dutti concept store on avenida da liberdade 193 became a scene of luxury in order to celebrate the event of the season in the portuguese capital. A soirée with a series of a-list guests who enjoyed a night full of surprises and experiences organised especially for the occasion.
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The catering that Massimo Dutti hired to delight the guests at the inauguration of the new concept store in Lisbon was provided by the Four Seasons Hotel Ritz Lisbon. Long considered to be the best hotel in Lisbon and located in the heart of the city, Four Seasons Hotel Ritz Lisbon is one of the local gastronomic jewels with an ample cellar and the freshest seafood.
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True to the intention of sharing and showing the public the quality of the collections, Massimo Dutti surprised the attendees with a live demonstration of craftsmen working, which transmitted the value of the work tools of the people who build each product in the brand piece by piece.
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With the objective of boosting the exclusive service of tailor-made suits, Massimo Dutti organised a Tailoring Corner in the room that holds the Formal Collection, on the first floor. There, on a design table in the middle of the main room, with the brown paper templates and pieces of cloth, a tailor carried out his work in full view of the attendees.
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Avenida da Liberdade 193 became a meeting point for all attendees at the great Lisbon fashion night where the surprises, music, friends and fun were the best plan. This is how the new concept store in the heart of Lisbon became the most exclusive location where Massimo Dutti gathered all of the VIP guests for the event. Again, the music was the main dish, with a private concert by Mafalda, entertaining all of those present.
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