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Massimo Dutti wanted to celebrate the most romantic day of the year with a story that doesn’t have a limited vision of love, but rather looks at it from a broader yet more intimate point of view.

Photos and Film: Anne Marieke Van Drimmelen
Art director: Maaike Riemens
Cinematography: Marcelo Reyes
Stylist: Dimphy Den Otter
Starring: Parker Van Noord, Marisca Van Noord,
Bess Van Noord and Korneel Van Noord

The Van Noord family are the stars of the story. Parker, Marisca, Bess and Korneel act in an endearing series of everyday scenes filled with moments of complicity and emotion. A story of bonds that unfolds in a natural environment where unique values such as love, admiration, learning, and shared experiences are deeply rooted.

The meaning of love for me is when I think of a person, I can't stop smiling

Love and fashion have been in dialogue for years through unprecedented pieces that cover and uncover. Once again, fashion has become the common thread for parents, children and siblings to proudly display an unbreakable bond through a film charged with emotion and sensitivity.