Massimo Dutti turns the art of illustration into a creative experience coinciding with its latest fashion show at the label’s emblematic flagship store on Barcelona’s Paseo de Gracia. Hoping to impress guests and customers, the label takes us back to the different universes of the particular cosmos through a series of original works that bear the stamp of the renowned illustrator Montserrat Salvat.
The stairwell in the main area of the ground floor.
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The store occupies a building that serves as a reference for 19th century Catalan Modernism.
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Covering of the interior garden.
The fountain presiding over the interior garden.
“Los Huesos de la Tierra” (The Bones of the Earth). Artist: Pamem Pereira
Floor detail inspired by nature.
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A limited series of illustrations that capture the essence of the collection.
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Shoulder bag with a buckle clasp.
Oversized trousers with a cuffed hem.
Masculine vs ladylike looks in their purest forms.
Thin belts tightened at the waist.
Midi pleated skirts are a must-have.
Relaxed and harmonious. This is the new chic.
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A collection where tradition and modernity create an elegant dialogue.
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A relaxed look and formal elegance are perfectly in tune.
The suit takes on updated style codes.
Fashionable looks that will endure. .
Bags that will become must-have accessories.
